Jack Daniel’s Gentleman Jack Whiskey sour

The Jack Daniel’s Gentleman Jack Marketing team and I worked closely on the design for a whiskey sour mix label. They wanted a design that stayed true to the branding of Jack Daniel’s Gentleman Jack, but could also be approachable for the original Jack Daniel’s whiskey brand. After several meetings the final design consisted of a silver embossed label that broke the bounding box of it’s original logo and incorporated the main typefaces of each brand.